There are two major factors in selling your home:   

• Price
   
• Effective Marketing  

Eighty percent is how your home is priced, and the critical remaining 20 percent is effectively marketing your property to buyers and other real estate agents.  

Because your home is not the only one on the market, pricing it comparably to the market is vital to getting it sold.  Homebuyers are willing to compromise on just about everything in their search for “the perfect home” - except price.  They will compromise on location, square footage, lot size and age.  Buyers will rarely compromise on price since it is often the one thing over which they have no control.  They either have the money or they don’t.  Without a doubt, the price of the home plays the biggest role in the buyer’s decision.