Determining price is the most critical step in preparing your home for sale, so you can get the highest return in the least amount of time. Please remember: Never select your agent based on price!  Select your Realtor based on service and marketing ability, then select the price of your home together.

Pricing Strategy

• Pricing strategy depends on the market conditions at the time your home is put up for sale.
  
   
   
• A well-priced home often sells quickly once it’s put on the market.
  
   
   
• When your home is priced right from the outset, you maximize your opportunity to reach the most qualified buyers. 
   
   
   

Market Activity and Time

• A home receives its best exposure during the first three to five weeks on the market.
  
   
   
• Multiple listing service statistics show that the longer a home is on the market, the lower the selling price.

Targeting the Right Buyer

• In a hot market, when your price is too low, you could lose thousands of dollars on your family’s largest investment.